NATIONAL GRAND THEATRE CO-BRANDED
"A Land of dreams, a celestial symphony of splendor"
Taking the design concept, architectural art and professional authority as China's highest art hall of the National Grand Theatre as the source, the theme of "Dream Building, Heavenly Melody" is chosen. The rich and detailed decorative surfaces are centered on the close connection between architectural art and music. Absorbing elements such as the grid on the outer shell of the theatre building and the wall surface textures of the opera house, concert hall and drama hall inside, the design languages of wide and narrow horizontal stripes, wide and narrow vertical stripes, and wide and narrow square patterns are extracted. A pixelated theatre symbol that can be freely expanded and infinitely changed, representing dreams, is created, which integrates oriental colors and modern architecture in a two-dimensional space. It also echoes the National Grand Theatre as a place of dreams that embodies life, hope and openness, as well as the rise of culture, art and history.