NATIONAL THEATRE Co-branded
The land of Dreams, a celestial and splendid chapter
Based on the design concept, architectural art and professional authority of the National Grand Theater as the highest art hall in China, the theme of "Building a Dream, Heavenly Sounds" is selected. The rich and delicate finishes are centered on the close connection between architectural art and music. The grid of the theater building shell and the wall finish texture of the internal opera house, concert hall and theater are drawn from elements such as the texture, and the wide and narrow horizontal stripes, wide and narrow vertical stripes, and wide and narrow field patterns are extracted. Design language, creating a pixel theater symbol that can be freely expanded, infinitely changed, and represents dreams, which is interwoven with oriental colors and modern architecture in two-dimensional space. It also echoes the National Grand Theater's dream place that contains life, hope and openness, and the rise of culture, art and history.